Designer Karen Boyd for Jaeger London brought out Europe’s best for Fashion Week. This was the second season and what a season it was! Patterns and prints took on the runway.
"The summer collection is a real kaleidoscope of optimistic color and print, a magical mystery tour through an idyllic British summertime; poppies and rainbows, maypoles, daisy chains and turtle doves, elements of UK folklore distorted through a blur of heat haze," she said.
She also tried to be detail about contrasting, mixing high volume into the dresses yet making sure it flatters the body and is still tailored. Keeping it confident, bold colors were mixed with each part of an outfit. Her last show was also entertaining with mixed pieces that people loved. Following what to seems to be the season’s trend, she also stuck with sheer and her pieces were beyond chic.
"We are delighted to be showing Jaeger London at London Fashion Week for the second season," said Belinda Earl, Jaeger Group chief executive. "Our spring/summer 2009 collection really demonstrates the continued investment in our design innovation and development of the Jaeger brand. Our autumn/winter 2008-9 collection is now available in store and online, with strong early season sales.
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